Lone Star Mercedes-benz auto dealership, calgary, alberta
Set with the task of improving this dealership’s brand positioning strategy and curb appeal, RK developed a plan to add dramatic flair to the existing showroom, all while aligning our design with key stakeholder objectives.
Visible from the surrounding area and roadways, Lone Star’s new showroom features floor-to-ceiling windows and focal lights reminiscent of a jeweler’s case that highlight the vehicles within, allowing passengers an opportunity to view their entire selection, as well as optimizing the site to create a key landmark. Post-renovation, traffic to the dealership increased dramatically, while feedback from the surrounding community has remained positive.
RK was also responsible for the architecture. Click here to view project.